C.J. Driscoll and Associates, your source for Marketing Research in the field of Location-Based Services
Click here to learn about our marketing and research company. C.J. Driscoll & Associates provides marketing consulting services in wireless and location-related products and services. We have provided the top of the line marketing studies in the field of AVL and vehicle tracking systems for Some of the most prestiges companies in the world. Our principal employees have over twenty years of experience in senior marketing positions in the fields of wireless location, navigation, and mobile communications. Feel free to contact us about any of our services related to AVL and Telematics or any other marketing needs.Back to the homepage for more info on our marketing and research of AVL and telematics.

Location-Based Services, GPS, MRM, AVL, Vehicle Navigation, Telematics, Fleet Tracking, Mobile Resource Management

Commercial and Consumer Telematics

Location-Based Services

Navigation Systems

Industry / Market Studies of AVL and Navigations Systems

Mobile Resource Management Systems Market Study– May 2009

This new study provides in-depth information on each major segment of the Mobile Resource Management (MRM) Systems market, including the market for fleet tracking systems, the emerging market for monitoring mobile workers with GPS-equipped cellular phones, and the market for monitoring assets, including trailers, heavy equipment and high value goods. The study assesses the current market penetration of MRM systems and services and projects annual subscriber growth and revenues through 2009 for each major segment. This 304-page report includes detailed profiles on over 160 suppliers of Mobile Resource Management systems and services. These profiles include target markets, installed base and system pricing.
(2009 Mobile Resource Management Systems Market Study)

2007 Survey of Fleet Operator Interest in MRM Systems and Services – July 2007

This study provides in-depth information on interest of U.S. fleet operators in Mobile Resource Management (MRM) systems and services. The study is based on a telephone survey of 500 fleet operators in a wide range of categories, including service, delivery, transportation and government fleets. The 234-page report assesses fleet operator interest in installed and handset-based MRM solutions, as well as interest in other applications including navigation, traffic, and vehicle diagnostics and data messaging. Fleet operator awareness of MRM suppliers and satisfaction with current MRM solutions (installed and handset-based) are also covered in depth. In addition, the report assesses fleet operator intent to purchase MRM solutions within the next 12-18 months. The sponsors of this study include AT&T (Cingular), Eaton Corporation, iTRAK (Data Burst Technologies), NAVTEQ, Networkcar, QUALCOMM, SkyTel, Tele Atlas, Telit Americas, TMW Systems, TomTom, TransCore, and Verizon Wireless.
(2007 Survey of Fleet Operator Interest in MRM Systems and Services)

2006-07 LBS, Telematics and Navigation Systems Study – July 2006

This study provides in-depth information on consumer interest and willingness to pay for a wide range of GPS products and services, including vehicle navigation systems, telematic services and location-based services for cell phones. The study also quantifies consumer use and satisfaction with navigation systems and telematic services, and provides feedback from early adopters of LBS. In addition, the study assesses consumer opinions regarding location-based advertising and the potential impact of location-based services on privacy. The 2006-07 LBS, Telematics and Navigation Systems Study was sponsored by leading cellular carriers, automotive manufacturers, GPS navigation system suppliers, digital mapping companies and suppliers of LBS applications and technology. The study was based on a series of focus groups in major U.S. cities and a nationwide online survey of nearly 5,000 consumers. (2006-07 LBS, Telematics and Navigation Systems Study)

Mobile Resource Management Systems Market Study – September 2005

This new study provides in-depth information on each major segment of the Mobile Resource Management (MRM) Systems market, including the market for installed fleet Automatic Vehicle Location (AVL) systems, the emerging market for monitoring mobile workers with GPS-equipped cellular phones, and the market for monitoring assets, including trailers, heavy equipment and high value goods. The study assesses the current market penetration of MRM systems and services and projects annual subscriber growth and revenues through 2009 for each major segment. This 291-page report includes detailed profiles on over 160 suppliers of Mobile Resource Management systems and services, including over 50 new suppliers. These profiles include target markets, installed base and system pricing. (Mobile Resource Management Systems Market Study)

Trailer Monitoring Systems and Services Study – October 2004

The Trailer Monitoring Systems and Services Study covers interest of U.S. trucking fleet operators in systems for monitoring the location and status of trailers. This in-depth study is based on 168 executive interviews of trucking fleet managers. The study assesses trucking fleet operator awareness of trailer monitoring system suppliers, interest in a wide range of trailer monitoring system features, willingness to pay for trailer monitoring equipment and services, and intent to purchase in the next 18 months. The optional Excel spreadsheet lists all respondents and their answers to each survey question, and can be sorted based on fleet size, category and other criteria.
(Trailer Monitoring Systems and Services Study)

2003-04 Location-Based Services, Telematics and Vehicle Navigation Study - December 2003

The Driscoll-Wolfe LBS, Telematics and Vehicle Navigation Systems Study assesses U.S. consumer interest and willingness to pay for location-based services, telematics and GPS navigation systems. The study quantifies interest of cellular phone users in location-based applications, in comparison to a wide range of other cellular applications, such as personal messaging, transmitting photos and email. It determines consumer willingness to pay for location-based services as well as interest in purchasing telematic and navigation systems for new and currently-owned vehicles. This major study, which included a nationwide survey of 20,000 households, was partially funded by nine companies, including leading automotive manufacturers, automotive electronics suppliers, digital mapping companies and suppliers of LBS products and technology. (2003-04 Location-Based Services, Telematics and Vehicle Navigation Study)

Commercial Telematics Systems and Services Study – September 2003

The Commercial Telematics Systems and Services Study covers interest of U.S. fleet operators in a wide range of telematic services, including vehicle tracking, navigation, real-time traffic information, remote diagnostics, email and data messaging. The study is based on a telephone survey of 400 fleet operators in a wide range of SIC codes. It assesses current fleet use of wireless communications, mobile computers and vehicle location systems. It also measures fleet operator awareness of leading vehicle location system suppliers. In addition, the study compares interest and willingness to pay for telematic systems and services among both large and small fleets and major categories such as service, delivery, transportation and government fleets. This comprehensive study was partially funded by nine companies, including leading U.S. cellular operators, telematics equipment and service providers, fleet vehicle leasing companies and suppliers of telematics technology. (Commercial Telematics Systems and Services Study)