C.J. Driscoll and Associates, your source for Marketing Research in the field of Location-Based Services
Click here to learn about our marketing and research company. C.J. Driscoll & Associates provides marketing consulting services in wireless and location-related products and services. We have provided the top of the line marketing studies in the field of AVL and vehicle tracking systems for Some of the most prestiges companies in the world. Our principal employees have over twenty years of experience in senior marketing positions in the fields of wireless location, navigation, and mobile communications. Feel free to contact us about any of our services related to AVL and Telematics or any other marketing needs.Back to the homepage for more info on our marketing and research of AVL and telematics.

Location-Based Services, GPS, MRM, AVL, Vehicle Navigation, Telematics, Fleet Tracking, Mobile Resource Management

Noted Industry Consultants, Researchers and Analysts

 
Experience
Clement DriscollClement Driscoll is Founder and President of C.J. Driscoll & Associates. He has over twenty years of marketing and research experience in GPS and wireless communications. Mr. Driscoll directed the marketing of Teletrac’s fleet vehicle location service and Magnavox’s line of GPS navigation and satellite communication products. He authored the Survey of Location Systems to Support Wireless 911, sponsored by the State of California 911 Department and APCO, which served as a basis for the FCC’s wireless E911 rulemaking (Docket 94-102) requiring accurate location of wireless 911 callers. Mr. Driscoll has served as industry consultant on telematics to the Automobile Association of America and has consulted to leading cellular carriers, GPS manufacturers, vehicle navigation systems suppliers and technology companies.

Clem Driscoll is a graduate of the University of Notre Dame and has an MBA from St. John’s University. Mr. Driscoll is a member of the Editorial Advisory Board of GPS World magazine and serves on Advisory Boards of several leading industry suppliers. He is a frequent speaker at industry conferences and has written numerous articles on location-based technologies and applications for leading industry publications including GPS World, RCR, Automotive Fleet, Auto Rental News and Telematics Update. He is a noted authority on location-based applications for both commercial and consumer markets and has been quoted in The Wall Street Journal, Business Week, Fortune magazine, the L.A. Times and other leading publications.

Mark Licht is a pioneer of the LBS and telematics industries and senior advisor to C.J. Driscoll & Associates. He is an entrepreneur with nearly 20 years experience in the formation, financing and operations of wireless services and technology companies. He co-founded and served as President of SigmaOne Communications, an E911 wireless location technology venture. Over a five year period, he raised $30 million from SigmaOne strategic partners, developed a world class location system, grew the company to 90 engineers and business professionals and established strategic relationships with Cingular and BellSouth Wireless. Licht also co-founded and served as President of Teletrac (later AirTouch Teletrac), the world’s first wireless location ASP focusing on the delivery of fleet management, stolen vehicle recovery, and consumer location services. Over the past 15 years, Teletrac has emerged as the world’s largest land-based wireless location and fleet data service provider. The Teletrac system currently serves over 45,000 fleet users and 3,000 companies in the U.S. (Trafficmaster, UK) and has 350,000 customers in Israel and Latin America (Ituran, Israel). Mr. Licht holds a B.A. degree from the University of California, Los Angeles, and a Masters Degree from the London School of Economics.


Mike Sheldrick, a senior consultant with C.J. Driscoll & Associates, was sales and marketing manager for Telcontar’s telematics products. Previously, he was director of automotive business development for Etak (now TeleAtlas), a leading supplier of digital mapping products. A founding member of the Intelligent Transportation Society of America, Mike Sheldrick co-authored the Strategic Plan for Intelligent Vehicle Highway Systems, which became the blueprint for the DOT’s plan for Telematics. Prior to joining Etak in 1989, Mr. Sheldrick was Energy Editor and Detroit Bureau Chief for Business Week, and later was Managing Editor of Automotive Electronics News, where he directed coverage of electronics and communications for automobiles and trucks. Mike Sheldrick is on the editorial advisory board of GPS World. He is a graduate of the New Jersey Institute of Technology, with a bachelor’s degree in chemical engineering.