C.J. Driscoll and Associates, your source for Marketing Research in the field of Location-Based Services
Click here to learn about our marketing and research company. C.J. Driscoll & Associates provides marketing consulting services in wireless and location-related products and services. We have provided the top of the line marketing studies in the field of AVL and vehicle tracking systems for Some of the most prestiges companies in the world. Our principal employees have over twenty years of experience in senior marketing positions in the fields of wireless location, navigation, and mobile communications. Feel free to contact us about any of our services related to AVL and Telematics or any other marketing needs.Back to the homepage for more info on our marketing and research of AVL and telematics.

Location-Based Services, GPS, MRM, AVL, Vehicle Navigation, Telematics, Fleet Tracking, Mobile Resource Management

Market Assessment

Strategy Development and Implementation

Marketing Research

 

Consulting and Research Services
C.J. Driscoll & Associates provides marketing consulting services in GPS and wireless products and services. Consulting services include:

Strategic Consulting

  • Support in the development of strategies for the launch and successful marketing of new products and services.
  • Development of formal business plans for raising capital or corporate planning purposes.
  • Assistance in raising capital for start-up operations or corporate expansion
  • Mergers and Acquisitions

    C.J. Driscoll & Associates has assisted both established corporations and start-ups in assessing the viability of new products and services and in the development of strategies for successful commercial launch.

Marketing Research

  • C.J. Driscoll & Associates conducts both private and multi-client marketing research studies. C.J. Driscoll & Associates and affiliate Driscoll-Wolfe Marketing & Research Consulting have conducted private and multi-client marketing research studies since 1995. Multi-client (syndicated) marketing research studies have been sponsored by leading cellular carriers, automotive manufacturers, Mobile Resource Management Systems suppliers, telematics suppliers, vehicle navigation system suppliers and technology companies.

Wireless and GPS Application Trials

  • In 2004, C.J. Driscoll & Associates coordinated the largest U.S. trial of cellular location-based services on behalf of a Tier 1 cellular carrier. C.J. Driscoll recruited participants (200+), briefed participants on trial requirements, and conducted on-line surveys and focus groups to assess participant opinions concerning trialed services. The company has also coordinated trials of telematic systems and services.

Market/Industry Analysis

  • Assessment of status, trends and projected growth of markets for commercial and consumer applications of LBS, telematics and GPS vehicle navigation systems

    We have conducted studies of Mobile Resource Management Systems, GPS vehicle navigation systems, and consumer telematics systems and services.

    The 2005-06 Mobile Resource Management Systems Market Study, released in September 2005, is an in-depth study of the U.S. market for fleet vehicle location systems, GPS-enabled handsets for monitoring mobile workers, trailer monitoring systems, and systems for monitoring heavy equipment and high value assets. (Link to description of the 2005-06 Mobile Resource Management Systems Market Study.)

    C.J. Driscoll & Associates conducted the Survey of Location Technologies to Support Mobile 911, which was commissioned by the State of California Department of General Services Telecommunications Division and APCO. The study provided information on companies with systems or technologies that could be applied to location of wireless callers. This study is referred to in the FCC’s Notice of Proposed Rule Making covering E911 services for wireless networks (Docket 94-102) and was used by the FCC as a basis for substantiating the viability of locating cellular 911 callers.

Competitive Research

  • Research on products, pricing, and market share of competitive suppliers

    C.J. Driscoll & Associates conducts competitive research to support assessment of market opportunities.

Formation of Strategic Alliances

  • Support client companies in establishing relationships with key potential customers and partners.

C.J. Driscoll & Associates is well established in the fields of GPS and wireless communications. We use our extensive network of industry contacts to help client companies establish alliances with major corporations of small entrepreneurial companies with complementary skills or resources.

Due Diligence Assessments

• In-depth assessments of a company’s competitive position and prospects for achieving targeted market share and financial objectives

We have conducted due diligence assessments to assist Fortune 100 companies and major overseas corporations in assessing potential acquisitions.