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Market
Assessment
Strategy Development and Implementation
Marketing Research
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C.J.
Driscoll & Associates provides marketing consulting
services in GPS and wireless products and services. Consulting
services include:
Strategic Consulting
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Support in the development of strategies for
the launch and successful marketing of new products
and services.
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Development of formal business plans for raising
capital or corporate planning purposes.
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Assistance in raising capital for start-up operations
or corporate expansion
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Mergers and Acquisitions
C.J. Driscoll & Associates has assisted
both established corporations and start-ups
in assessing the viability of new products and
services and in the development of strategies
for successful commercial launch.
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Marketing Research
- C.J.
Driscoll & Associates conducts both private
and multi-client marketing research studies.
C.J. Driscoll & Associates and affiliate
Driscoll-Wolfe Marketing & Research Consulting
have conducted private and multi-client marketing
research studies since 1995. Multi-client (syndicated)
marketing research studies have been sponsored
by leading cellular carriers, automotive manufacturers,
Mobile Resource Management Systems suppliers,
telematics suppliers, vehicle navigation system
suppliers and technology companies.
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Wireless
and GPS Application Trials
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2004, C.J. Driscoll & Associates coordinated
the largest U.S. trial of cellular location-based
services on behalf of a Tier 1 cellular carrier.
C.J. Driscoll recruited participants (200+),
briefed participants on trial requirements,
and conducted on-line surveys and focus groups
to assess participant opinions concerning trialed
services. The company has also coordinated trials
of telematic systems and services.
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Market/Industry
Analysis
- Assessment
of status, trends and projected growth of markets
for commercial and consumer applications of
LBS, telematics and GPS vehicle navigation systems
We
have conducted studies of Mobile Resource
Management Systems, GPS vehicle navigation
systems, and consumer telematics systems and
services.
The
2005-06 Mobile Resource Management Systems
Market Study, released in September 2005,
is an in-depth study of the U.S. market for
fleet vehicle location systems, GPS-enabled
handsets for monitoring mobile workers, trailer
monitoring systems, and systems for monitoring
heavy equipment and high value assets. (Link
to description of the 2005-06 Mobile Resource
Management Systems Market Study.)
C.J.
Driscoll & Associates conducted the Survey
of Location Technologies to Support Mobile
911, which was commissioned by the State of
California Department of General Services
Telecommunications Division and APCO. The
study provided information on companies with
systems or technologies that could be applied
to location of wireless callers. This study
is referred to in the FCC’s Notice of
Proposed Rule Making covering E911 services
for wireless networks (Docket 94-102) and
was used by the FCC as a basis for substantiating
the viability of locating cellular 911 callers.
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Competitive Research
- Research
on products, pricing, and market share of competitive
suppliers
C.J. Driscoll & Associates conducts competitive
research to support assessment of market opportunities.
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Formation of Strategic Alliances
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Support client companies in establishing relationships
with key potential customers and partners.
C.J.
Driscoll & Associates is well established
in the fields of GPS and wireless communications.
We use our extensive network of industry contacts
to help client companies establish alliances with
major corporations of small entrepreneurial companies
with complementary skills or resources.
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Due Diligence Assessments
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In-depth assessments of a company’s competitive
position and prospects for achieving targeted market
share and financial objectives
We have conducted due diligence assessments to assist
Fortune 100 companies and major overseas corporations
in assessing potential acquisitions.
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