Overview
C.J. Driscoll & Associates has released a comprehensive
study on the U.S. market for Mobile Resource Management
(MRM) systems. The study concludes that in the U.S.
today, nearly 1.9 million GPS/wireless devices are used
to monitor fleet vehicles, trailers, construction equipment
and mobile workers. By 2009, this market will expand
to over 5.8 million units and annual hardware and service
revenues will grow to over $2 billion. MRM market growth
will be fueled by factors such as the availability of
low cost, reliable wireless data communication networks,
the incorporation of GPS location as a core component
of field force automation and transportation/logistics
applications, and growing demand for the monitoring
of mobile assets, including trailers, heavy equipment
and high-value products.
This study provides in-depth information on each major
MRM market segment, including the market for installed
fleet Automatic Vehicle Location (AVL) systems, which
continues to show strong growth. It also covers the
emerging market for monitoring mobile workers with GPS-equipped
cellular phones and other portable devices. In addition,
the markets for monitoring assets, such as fleet trailers
and heavy equipment, are examined in detail. The study
assesses the current market penetration of MRM systems
and services and projects annual subscriber growth and
revenues through 2009. Detailed profiles are provided
on over 160 suppliers of Mobile Resource Management
systems and services, including target markets, installed
base and system pricing.
The study was directed by Clement J. Driscoll, principal
of C.J. Driscoll & Associates, who has over 20 years
of experience in marketing, research and consulting
in GPS and wireless products and services. Co-authors
included Mark Licht, a founder of Teletrac and a pioneer
of the MRM industry, and Mike Sheldrick, an experienced
GPS/GIS industry professional and a former editor with
Business Week and Automotive News. The research is based
on both primary and secondary methodologies, including
over 100 interviews of executives of leading MRM suppliers
and wireless network operators servicing the MRM industry.
The 291-page report provides current statistical data
on the overall size of the U.S. fleet market and major
fleet categories, obtained from a wide range of government
and industry sources. Use of installed and handset-based
MRM systems in individual fleet segments is assessed.
Market trends are analyzed, including projected growth
of the market for installed AVL systems and GPS handset-based
monitoring systems and the factors that will impact
market growth in the future.
The study also projects market growth and revenues for
trailer and heavy (construction) equipment monitoring
systems and discusses the market status of systems for
monitoring containers and high value goods.
The previous edition of this study, released in February
2003, was entitled the U.S. Fleet AVL Market Study.
This study has been widely used in the industry, and
market growth projections from this study were published
on the front page of the Wall Street Journal in May
2004. The name of the new study has been changed to
U.S. Mobile Resource Management Systems Market Study
to reflect the expansion of the MRM market to incorporate
other major segments in addition to AVL, and to reflect
the expanded scope of the report.
Study Provides Answers to Key Questions
- How large is the potential market for
Mobile Resource Management systems?
- How many MRM units are in service today, and in what
categories? How fast has the market grown, and at
what rate will it grow over the next several years?
- How fast has the market for installed fleet AVL systems
been growing? How does expansion of the local fleet
AVL market compare to the long haul market? Which
AVL suppliers are growing?
- What strategies are new AVL systems suppliers pursuing
in order to prosper in a crowded market?
- How large is the current subscriber base for commercial
monitoring applications based on GPS-equipped handsets
and other portable devices? How fast will this market
grow, in comparison to the market for installed AVL
systems?
- What categories of suppliers are entering the emerging
market for handset-based tracking applications, and
how will this affect the competitive environment?
- Who are the largest suppliers of MRM systems and services
for the U.S. market?
- What are the principal market trends?
- What is the level of total revenues generated today
by fleet AVL suppliers and suppliers of other MRM
systems and services? What is the projected revenue
growth for each major MRM market segment?
- What is the level of AVL penetration of major fleet
market segments, such as trucking, public safety,
public transit, taxi, school bus, and utilities? In
which segments is AVL penetration growing?
- Which are the principal wireless communication networks
used for Mobile Resource Management? What is each
wireless network’s estimated share of the MRM market?
- How much revenue are wireless network operators projected
to generate from MRM applications?
- What Homeland Security initiatives have government agencies
and commercial organizations undertaken that may impact
demand for vehicle location systems?
- Who are the principal suppliers of MRM equipment and
services for each major market segment?
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o
What markets do they target?
o
Do they supply installed GPS tracking devices,
GPS-capable handsets, or both?
o
What wireless communication networks do
they support?
o
What is each supplier’s approximate installed
base?
o
What is the approximate price of each supplier’s
system and services? |
Study
Highlights
The
following are among the key findings of the study:
- In
the U.S. today, nearly 1.9 million GPS/wireless devices
are used to monitor fleet vehicles, trailers, construction
equipment and mobile workers. This includes an estimated
1.36 million U.S. fleet vehicles equipped with installed
AVL systems.
-
Annual MRM hardware and service revenues will grow
from nearly $1 billion in 2005 to over $2 billion
in 2009. As GPS/wireless device hardware costs continue
to decline, service revenues will account for nearly
three-fourths of total MRM revenues by 2009.
- The
market for MRM services using GPS-equipped cellular
phones and other portable devices is expanding rapidly.
Suppliers of field force automation and transportation/logistics
applications are increasingly integrating mobile workforce
location information from GPS-equipped handsets into
their applications for improved time and task management,
dispatching efficiency, route optimization, customer
service and other benefits. These suppliers include
a number of well-established and well-funded companies
with large enterprise customers.
-
The local fleet market for installed AVL systems continues
to grow at a healthy rate, with a number of suppliers
having more than doubled their installed base over
the last two years. However, the market remains very
fragmented, and some industry consolidation is likely
to occur.
-
The long haul AVL market is more mature than the local
fleet market, and is growing at a slower rate. However,
a few long haul suppliers are experiencing strong
growth, and the introduction of new systems by the
market leader and several OEM truck manufacturers
should stimulate some additional growth in this segment.
-
With a current installed base of over 250,000 units,
the trailer monitoring systems market is growing rapidly.
The heavy equipment monitoring market is also expanding,
led by market leaders Caterpillar, QUALCOMM and LoJack.
Detailed
Report
The 291-page report on the
MRM market includes the following:
- Executive
summary, including market status, trends and issues
-
Listing of the top MRM suppliers
- Projected
MRM market subscriber and revenue growth, by segment,
through 2009
-
Updated U.S. fleet market size statistics for approximately
25 fleet categories, including data on largest suppliers
estimated AVL penetration
-
Description of terrestrial and satellite networks
used for MRM, along with the estimated MRM subscriber
base for each wireless network
-
Status of government regulations and initiatives for
mandating the tracking of HAZMAT shipments
- MRM
Suppliers Section (198 pages), including:
- Established Suppliers of AVL Equipment and Service
for Local Fleets (10,000+ units)
- Established Suppliers of AVL Equipment and Service
for Local Fleets (<10,000 units)
-New Suppliers of AVL Equipment and Services for Local
Fleets
- Established Suppliers of GPS Handset-Based Tracking
Applications
- New or Emerging Suppliers of GPS Handset-Based Tracking
Applications and Services
- Suppliers of AVL Systems for Local Fleets (not service
providers)
- Suppliers of AVL Systems to Public Safety Fleets
- Suppliers of AVL Systems to Public Transit Fleets
- Suppliers of AVL Systems for Government or Military
Applications
- Heavy Construction Equipment Monitoring Systems
Suppliers
- Mobile Resource Management System Equipment Suppliers
The report includes numerous charts and summary tables
to facilitate review. Subscribers receive a paper
(bound) copy of the report as well as an electronic
copy of the report on CD.
C.J. Driscoll & Associates
Since 1993, C.J. Driscoll & Associates has provided
marketing consulting and research services, with emphasis
on commercial and consumer telematics and location-based
products and services. Clients include major cellular
carriers, telematic system suppliers, automotive manufacturers,
service providers and technology companies.
In addition to marketing consulting and private research
studies, C.J. Driscoll & Associates has also conducted
multi-client and self-funded studies of the AVL and
Mobile Resource Management market. The 2004 Trailer
Monitoring Systems and Services Study assesses U.S.
trucking fleet operator interest and willingness to
pay for trailer monitoring systems and services. The
2003 Commercial Telematics Systems and Services Study
assesses interest of U.S. fleet operators in vehicle
location and other telematic services. The 2003 U.S.
Fleet AVL Market Study, which has been the U.S. fleet
AVL industry’s most widely used market study,
provided the basis for the current updated and expanded
study of the Mobile Resource Management Systems market.
C.J. Driscoll & Associates and Driscoll-Wolfe
Marketing & Research Consulting have conducted
extensive research on consumer interest in telematics
and location-based products and services. Since 1995,
Driscoll-Wolfe has conducted seven multi-client marketing
research studies, including the 2003-04 Location-Based
Services, Telematics and Navigation Systems Study,
which assessed U.S. consumer interest and willingness
to pay for LBS, telematics and GPS vehicle navigation
systems. Charter subscribers have included leading
U.S. cellular carriers, automotive manufacturers,
automotive electronics suppliers, and technology companies.
Authors of the Study
Clement Driscoll, principal author
of this study, has over twenty years of experience
in senior marketing positions in the fields of wireless
location, navigation, and mobile communications. He
directed the marketing of Teletrac’s fleet vehicle
location service and Magnavox’s GPS navigation
and satellite communication products. In 1994, Mr.
Driscoll authored the Survey of Location Systems to
Support Wireless 911, which served as a basis for
the FCC’s wireless E911 rulemaking requiring
accurate location of wireless 911 callers. Mr. Driscoll
has also served as industry consultant on telematics
to the Automobile Association of America. Clem Driscoll
is a graduate of the University of Notre Dame and
has an MBA from St. John’s University. He is
a member of the Editorial Advisory Board of GPS World
magazine and serves on Advisory Boards of several
leading industry suppliers. He has written numerous
articles on telematics and LBS for leading industry
publications including GPS World, RCR, Telematics
Update, Automotive Fleet and Mission Critical Magazine.
He is a noted authority on location-based applications
and has been quoted in The Wall Street Journal, Business
Week, the L.A. Times and other leading publications.
Mark Licht is the President of Licht
& Associates and a senior advisor to C.J. Driscoll
& Associates. Licht & Associates is a strategic
advisory services company focusing on the wireless
and location industries. Mark Licht is an entrepreneur
with nearly 20 years experience in the formation,
financing and operations of wireless services and
technology companies. He co-founded and served as
President of SigmaOne Communications, an E911 wireless
location technology venture. Licht also co-founded
and served as President of Teletrac (later AirTouch
Teletrac), the world’s first wireless location
ASP, focusing on the delivery of fleet management,
stolen vehicle recovery, and consumer location services.
Mr. Licht holds a B.A. degree from the University
of California, Los Angeles, and a Masters Degree from
the London School of Economics.
Mike Sheldrick, a senior consultant
with C.J. Driscoll & Associates, was sales and
marketing manager for Telcontar’s telematics
products. Previously, he was director of automotive
business development for Etak (now TeleAtlas), a leading
supplier of digital mapping products. A founding member
of the Intelligent Transportation Society of America,
Mike Sheldrick co-authored the Strategic Plan for
Intelligent Vehicle Highway Systems, which became
the blueprint for the DOT’s plan for Telematics.
Prior to joining Etak in 1989, Mr. Sheldrick was energy
editor and Detroit Bureau chief for Business Week,
and later was managing editor of Automotive Electronics
News, where he directed coverage of electronics and
communications for automobiles and trucks. Mike Sheldrick
is on the editorial advisory board of GPS World. He
is a graduate of the New Jersey Institute of Technology,
with a bachelor’s degree in chemical engineering.
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