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Telematics Research
C.J.
Driscoll & Associates provides marketing consulting
services in wireless and location-related products and
services such as Telematics. Consulting services include:
Business Plan Development
- Support
in the development of strategies for the launch
and successful marketing of new products and
services.
- Development
of formal business plans for raising capital
or corporate planning purposes.
C.J. Driscoll & Associates has assisted
both established corporations and start-ups
in assessing the viability of new products and
services and in the development of strategies
for successful commercial launch.
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Market/Industry Analysis
- Assessment
of status, trends and projected growth of markets
for commercial and consumer applications of
telematics and LBS
We have conducted studies of wireless caller
location system and technology suppliers, vehicle
navigation systems, consumer telematics and
fleet vehicle location systems.
The U.S. Fleet AVL Market Study, released in
February 2003, is an in-depth study of the fleet
vehicle location market and suppliers. (Link
to description of the U.S. Fleet AVL Market
Study.
C.J. Driscoll & Associates conducted the
Survey of Location Technologies to Support Mobile
911, which was commissioned by the State of
California Department of General Services Telecommunications
Division and APCO. The study provided information
on companies with systems or technologies that
could be applied to location of wireless callers.
This study is referred to in the FCC’s
Notice of Proposed Rule Making covering E911
services for wireless networks (Docket 94-102)
and was used by the FCC as a basis for substantiating
the viability of locating cellular 911 callers.
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Competitive Research
- Research
on products, pricing, and market share of competitive
suppliers
C.J. Driscoll & Associates conducts competitive
research to support assessment of telematic
market opportunities.
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Formation of Strategic Alliances
- Support
client companies in establishing relationships
with key potential customers and partners.
C.J. Driscoll & Associates is well established
in the fields of GPS and telematics industry.
We use our extensive network of industry contacts
to help client companies establish alliances
with major corporations of small entrepreneurial
companies with complementary skills or resources.
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Due Diligence Assessments
- In-depth
assessments of a company’s competitive
position and prospects for achieving targeted
market share and financial objectives
We have conducted due diligence assessments
to assist Fortune 100 companies and major overseas
corporations in assessing potential acquisitions.
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Marketing Research
- Primary
marketing research covering interest of consumers
and commercial customers in wireless and location-based
products and services.
C.J. Driscoll & Associates conducts both
private and multi-client marketing research studies.
Marketing research studies are also conducted through
Driscoll/Wolfe
Marketing & Research Consulting. Driscoll-Wolfe
has conducted multi-client studies since 1995,
which have been sponsored by leading cellular
carriers, automotive manufacturers, telematics
suppliers and technology companies.
Here
are links to some of the research done by Driscoll/Wolfe
Marketing and Research Consulting:
- Driscoll-Wolfe
Survey of Telematic Owners and Users: a
new multi-client study covering the opinions
of telematic system owners regarding the benefits
and value of telematic services.
- 2003
Wireless Location-Based Services: Most
of the Tier 1 U.S. cellular carriers, automotive
companies and suppliers of LBS technology are
using Driscoll-Wolfe research to assess changes
in consumer attitudes about location-based services.
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Driscoll-Wolfe Wireless Internet Location Services
Study: a nationally projectable marketing
research study on consumer interest in wireless
Internet services, with emphasis on location-based
services.
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