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Latin American Vehicle Tracking Systems Market Study 2010-11 Edition



Overview

C.J. Driscoll & Associates has released a comprehensive new study on the Latin American market for vehicle tracking solutions, including GPS fleet tracking and consumer stolen vehicle recovery and telematics solutions. This study provides in-depth information on the vehicle tracking market in each Latin American country. The research is based on interviews conducted over a 15-month period with executives of over 100 Latin American suppliers of GPS tracking products and services.

Latin America is currently a large market for fleet and consumer vehicle tracking solutions and the market is poised for continued expansion. The vehicle parc in Latin America totals over 77 million, including 22 million commercial vehicles. By 2030, the vehicle parc is projected to grow to 120 million.

The high rate of growth of the Latin American economy is creating the need for greater efficiency in transporting goods and more effective monitoring of corporate and personal vehicles and assets. Latin American Gross Domestic Product (GDP) is projected to grow 5.7% in 2010, versus 2.7% growth for the world’s advanced economies. Brazil accounts for almost 50% of Latin America’s GDP and the country’s economy is on track to grow at a rate of 7.7 % in 2010. While the Latin American economy is growing, many countries are plagued by high rates of vehicle theft. Brazil’s vehicle theft rate is four times the rate in the U.S., and the theft rate for cars and trucks in Mexico, Argentina, Venezuela, and a number of other Latin American countries is comparable to Brazil.

This study concludes that in Latin America today, approximately one million fleet vehicles are equipped with GPS fleet management solutions, with 60% of these operating in Brazil or Mexico. In addition, over three million cars are equipped with stolen vehicle recovery (SVR) or telematics solutions that include security and convenience features. In 2010, Latin American revenues from vehicle location hardware sales and services for fleets and consumers are projected to total nearly US $1.5 billion, growing to nearly $2.7 billion by 2014.

The report covers the GPS vehicle tracking market in each South American country, as well as Mexico and Central America. For each country, the report includes the following:

  • Country profile including geographic area, population, and economy
  • Addressable market size (commercial and consumer vehicle population)
  • Fleet and consumer vehicle tracking market penetration and trends
  • Profiles of major GPS tracking solution providers, including target markets, key features, estimated installed base, and available hardware and service pricing
  • Projected market growth

C.J. Driscoll & Associates is a leading consulting and market research firm focused on GPS and wireless products and services. The company’s Mobile Resource Management Systems Market Study is the most widely used report covering the U.S. market for GPS tracking solutions for monitoring fleets and other assets.

The 2010-11 Latin American Vehicle Tracking Systems Market Study was directed by Clement J. Driscoll, founder and principal of C.J. Driscoll & Associates. The 252-page report includes numerous charts and tables summarizing data on the leading suppliers and projected market growth for each Latin American region. Detailed profiles are provided on over 120 vehicle tracking suppliers, including company background, target markets, core features, installed base, and available equipment and service pricing.

Study Provides Answers to Key Questions

The following are among the questions answered by this study:
  • How large is the addressable market in each Latin American country for fleet tracking and consumer SVR/telematics?
  • How many vehicle tracking units will be installed in Latin America in 2010?
  • How many fleet tracking and consumer SVR/telematics units are in service today in each country?
    • At what rate is the installed base projected to grow over the next four years?
  • How much revenue is being generated by fleet tracking and consumer SVR/telematics products and services in Latin America overall, and in each major region?
    • At what rate are revenues projected to grow over the next four years?
  • Which Latin American countries have the fastest-growing fleet tracking and consumer SVR/telematics markets?
  • What are details of the CONTRAN 245 regulations in Brazil that mandate installation of a GPS tracking unit in each new vehicle sold in Brazil? What impact will CONTRAN 245 have on market growth?
  • Who are the principal Brazilian suppliers of vehicle tracking hardware and services?
    • What are the barriers to entry into the Brazilian market for overseas vehicle tracking hardware and service providers?
  • How large is the Mexican market for fleet tracking and consumer SVR/telematics?
    • Who are the major hardware and service providers?
    • How fast is the market growing?
  • What companies have the largest GPS fleet tracking installed base in Latin America overall and in each country?
    • What features are included in the solutions offered by these suppliers?
  • What companies have the largest stolen vehicle recovery system installed base in Latin America overall and in each country?
  • In what Latin American countries are consumer telematics solutions, like OnStar, being offered?
    • What features are included in these offerings?
    • What is the estimated installed base in each country?
  • What impact does the vehicle theft rate have on the fleet tracking and SVR/telematics market in each country?
  • What impact do insurance and vehicle finance companies have on growth of the fleet tracking and SVR/telematics markets?
  • Which overseas suppliers are successfully penetrating the Latin American vehicle tracking market?

Detailed Report

The 252-page report on the Latin American vehicle tracking market includes the following sections:

  • Latin American Vehicle Tracking Market Overview
  • Summary by Region
    • Mercosur Countries including Brazil
    • Andes Countries
    • The Guianas
    • Mexico
    • Central America
  • Vehicle population by country (commercial and consumer)
  • GPS Fleet Management units in service by country
  • SVR/Consumer Telematics units in service by country
  • Largest Latin American GPS Fleet Management solution providers
  • Largest Latin American SVR and Consumer Telematics Solution Providers
  • Projected Latin American Vehicle Location Market Growth
    • Units in Service
    • Revenues
  • Brazil Market Analysis (31 pages)
    • Overview
    • Detailed profiles of major suppliers of GPS Fleet Management solutions
    • Detailed profiles of major suppliers of SVR/Telematics solutions
    • Summary of largest Fleet Management and SVR/Telematics solution providers
    • Projected vehicle tracking market growth
  • Mercosur Countries Market Analysis (excluding Brazil); covers Argentina, Uruguay, and Paraguay (30 pages)
    • Overview of each country
    • Detailed profiles of major suppliers of GPS Fleet Management solutions for each country
    • Detailed profiles of major suppliers of SVR/Telematics solutions for each country
    • Summary of largest Fleet Management and SVR/Telematics solution providers in the Mercosur region
    • Projected Mercosur region vehicle tracking market growth
  • Andes Countries Market Analysis  covering Colombia, Venezuela, Ecuador, Peru, Chile, and Bolivia (71 pages)
    • Overview of each country
    • Detailed profiles of major suppliers of GPS Fleet Management solutions for each country
    • Detailed profiles of major suppliers of SVR/Telematics solutions for each country
    • Summary of largest Fleet Management and SVR/Telematics solution providers in the Andes region
    • Projected Andes region vehicle tracking market growth
  • The Guianas Market Analysis covering Guyana, Suriname, and French Guiana (7 pages)
    • Overview of each country
    • Suppliers of vehicle tracking solutions for each country
    • Projected vehicle tracking market growth
  • Mexico Market Analysis (41 pages)
    • Overview
    • Detailed profiles of major suppliers of GPS Fleet Management solutions
    • Detailed profiles of major suppliers of SVR/Telematics solutions
    • Telcel GPS tracking supplier partners
    • Summary of largest Fleet Management and SVR/Telematics solution providers
    • Projected vehicle tracking market growth
  • Central American Countries Analysis, covering Panama, Costa Rica, Guatemala, Honduras, Nicaragua, El Salvador, and Belize (27 pages)
    • Overview of each country
    • Detailed profiles of major suppliers of GPS Fleet Management solutions for each country
    • Detailed profiles of major suppliers of SVR/Telematics solutions for each country
    • Summary of largest Fleet Management and SVR/Telematics solution providers in the Central American region
    • Projected Central America vehicle tracking market growth

The report includes over 30 summary charts and tables to facilitate review and analysis.

C.J. Driscoll & Associates

Since 1993, C.J. Driscoll & Associates has provided strategic and marketing consulting and research services, with emphasis on GPS and wireless products and services for both commercial and consumer markets. Clients include major cellular carriers, MRM suppliers, consumer telematics system suppliers, automotive manufacturers, GPS navigation system suppliers, and technology companies.

In addition to consulting and custom research, C.J. Driscoll & Associates also conducts syndicated market research studies. In July 2007, the company released the 2007 Survey of Fleet Operator Interest in MRM Systems and Services, sponsored by 13 leading industry suppliers, which assesses fleet operator interest, use and satisfaction with a wide range of telematic applications. In September 2005, C.J. Driscoll & Associates released the 2005-06 Mobile Resource Management Systems Market Study, which followed a similar format to the current study. In October 2004, C.J. Driscoll released the Trailer Monitoring Systems and Services Study, sponsored by seven of the leading U.S. suppliers of trailer monitoring systems, which assessed U.S. trucking fleet operator interest and willingness to pay for trailer monitoring systems and services.

C.J. Driscoll & Associates also conducts extensive research on consumer interest in telematics and location-based products and services. The C.J. Driscoll & Associates 2006-07 LBS, Telematics and Navigation Systems Study provides in-depth information on consumer interest and willingness to pay for a wide range of GPS products and services, including vehicle navigation systems, telematic services, and location-based services for cell phones. This study was sponsored by leading cellular carriers, auto manufacturers, navigation system suppliers, and other technology companies.

Author of the Study

Clement Driscoll, principal author of this study, has over twenty years of experience in senior marketing positions in the fields of wireless location, navigation, and mobile communications. He directed the marketing of Teletrac’s fleet vehicle location service and Magnavox’s GPS navigation and satellite communication products. In 1994, Mr. Driscoll authored the Survey of Location Systems to Support Wireless 911, which served as a basis for the FCC’s wireless E911 rulemaking requiring accurate location of wireless 911 callers. Mr. Driscoll has also served as industry consultant on telematics to the Automobile Association of America. Clem Driscoll is a graduate of the University of Notre Dame and has an MBA from St. John’s University. He is a member of the Editorial Advisory Board of GPS World magazine. He has written numerous articles on telematics and LBS for leading industry publications including GPS World, RCR, Telematics Update, Automotive Fleet and Mission Critical Magazine. Mr. Driscoll is a frequent speaker at industry conferences. He is a noted authority on location-based applications and has been quoted in The Wall Street Journal, Business Week, the L.A. Times, USA Today, Fortune Magazine and other leading publications.

CONTACT: Clem Driscoll
Telephone: (310) 544-5046
Email: clemdriscoll@cjdriscoll.com
Web Site: www.cjdriscoll.com