2007 Survey of Fleet Operator Interest in MRM Systems and Services |
Overview
C.J. Driscoll & Associates has released a new multi-client market research study covering interest of U.S. fleet operators in Mobile Resource Management systems and services. The 2007 Survey of Fleet Operator Interest in MRM Systems and Services assesses fleet operator interest in installed and handset-based MRM solutions, as well as willingness to pay and intent to purchase. In addition to GPS tracking, the study covers a wide range of other applications including navigation, traffic, and remote vehicle diagnostics. The study also assesses satisfaction with MRM systems and services among current users. Opinions of fleet operators ranging from local service fleets to truckload carriers are covered in the research.
The new 2007 Survey of Fleet Operator Interest in MRM Systems and Services was partially funded by 13 companies, including AT&T (Cingular), Eaton Corporation, iTRAK (Data Burst Technologies), NAVTEQ, Networkcar, QUALCOMM, SkyTel, Tele Atlas, Telit Americas, TMW Systems, TomTom, TransCore, and Verizon Wireless.
This comprehensive new study is based on a nationwide telephone survey of over 500 fleet operators. Survey participants included nearly all major categories of fleets, including service, local and over-the-road trucking, private delivery, utilities, transportation and government fleets. The sample included a balance of small and large fleets from all major U.S. regions.
Benefits of the Study
The study provides answers to a wide range of questions, including the following:
- How do fleet managers communicate with their drivers?
- Which suppliers of vehicle-installed and cell phone based MRM services are fleet managers aware of?
- Which participating fleet operators are currently using a Mobile Resource Management System to monitor fleet vehicles or mobile workers?
- What was their motivation for installing or subscribing to these MRM systems and services?
- How did they select their MRM vendor?
- How satisfied are they with their MRM system and service?
- How interested are fleet operators in monitoring the location of fleet vehicles or mobile workers? Why?
- What benefits are they seeking from these systems and services?
- Do they favor vehicle-installed devices, GPS-equipped cell phones, or other devices? Why?
- Which, if any, suppliers would they favor? Why?
- Is GPS tracking alone sufficient, or are additional features also important? Which features?
- How interested are fleet operators in remote vehicle diagnostics and driver performance information?
- How important is it to download this data into back-office systems? Which systems?
- How interested are fleet operators in GPS navigation systems and services?
- What type of navigation systems or services do they favor?
- How interested are fleet operators in traffic information services?
- Do they want traffic information to be delivered to dispatch, or directly to the driver?
- How important are Wi-Fi and RFID in fleet operations?
- Which fleet segments are most interested in these technologies?
- What are the primary applications?
- What other MRM features and capabilities do fleet operators want?
- Status or data messaging with drivers?
- Time/job management features?
- Signature or bar code transmission?
- Vehicle or asset theft protection and monitoring?
- Other?
- Do fleet operators and enterprises need the increased bandwidth of 3G wireless networks, or are their needs met by lower bandwidth networks?
- How does interest in MRM features vary based on fleet category or size?
- What percentage of participating fleet operators expect to subscribe to an MRM service in the next 12-18 months?
- What criteria will they use in selecting a supplier?
- How has interest in MRM systems and services changed over the past four years since the 2003 C.J. Driscoll Commercial Telematics Systems and Services Study was published?
Research Methodology
The methodology for the study was a telephone survey with 503 U.S. fleet operators from a broad cross-section of fleet categories. Quotas were established to assure participation by a sufficient number of large and small fleets, as well as fleets in specific categories. All respondents were pre-screened to assure that they have primary responsibility for decisions regarding the use of both wireless communications and GPS tracking solutions for their fleets. The average duration of this comprehensive survey was 37 minutes. Respondents were paid a $40 incentive to participate in the survey and were also provided with a summary report on the status and trends in the MRM market.
Detailed Report
The detailed report of the research findings includes the following sections:
- Overview of the study, including objectives and methodology
- Executive summary of the key findings
- Conclusions
- 234-page analysis of the findings of the nationwide survey, including 130+ charts and tables
Subscribers who purchase this report will receive a bound copy of the report, as well as an electronic copy (CD).
Complete 2007 Survey of Fleet Operator Interest in MRM Systems and Services
The complete 2007 Survey of Fleet Operator Interest in MRM Systems and Services includes the Detailed Report described above, plus an electronic copy of the Excel spreadsheet listing each survey participant and their responses to each survey question. This spreadsheet enables subscribers to compare the responses of fleet operators based on a wide range of criteria.
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